Job Description

Social Media Specialist Job Description

Social Media Specialist

We are looking for a creative, proactive, and detail-oriented Social Media Specialist with 2-4 years of experience to join our team. This role will support day-to-day community management, content creation, and social publishing to help maintain and grow each client brand’s digital presence. If you're passionate about storytelling, social trends, and building community online, we want to meet you.

Key Responsibilities:

• Video: Shoot and edit video content specifically for social media platforms.
• Graphic Design: Design basic graphics and visual assets for social media posts in line with brand guidelines.
• Copywriting:
  • Write engaging, on-brand copy for posts, captions, Stories, and UGC highlights.
  • Source, curate, and repurpose user-generated content (UGC), writing original captions to align with brand voice and storytelling.
• Content Calendars:
  • Develop original content including iPhone photography, short-form video, editing, and identifying trending audio optimized for each social platform.
  • Build and maintain content calendars based on campaign briefs, seasonal moments, and brand strategies.
• Community Management:
  • Manage daily community engagement across social platforms (comments, DMs, mentions, UGC tagging, etc.), fostering a positive, brand-aligned presence.
  • Execute manual posting of time-sensitive content, especially Instagram Stories and broadcast channel updates.
  • Stay informed on platform updates, emerging social trends, and best practices to help evolve content strategies.
  • Collaborate closely with the creative and marketing teams to ensure visual and messaging consistency across campaigns.
  • Monitor, track, and occasionally report on engagement metrics, helping inform creative optimizations and community insights.

Qualifications:

• 2-4 years of social media management experience.
• Strong copywriting and visual storytelling skills.
• Experience creating and editing short-form video content (Reels, TikToks, Stories).
• Experience shooting and editing video for social platforms.
• Graphic design skills (e.g., Canva, Adobe XD, Photoshop, or similar tools).
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms.

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